Gen Z is reshaping the retail landscape, and traditional marketing strategies are failing to capture their attention. Unlike previous generations, Gen Z doesn’t just buy products—they buy experiences. Brands that understand this shift are embracing experiential marketing, creating immersive, interactive brand engagements that resonate with this digital-native audience. At East Infinity, we specialize in direct,...

The global economy is in a constant state of flux, and 2025 is no exception. With rising inflation, interest rate adjustments, and shifts in consumer spending, businesses must be more agile than ever to survive and thrive. While some industries are scaling back, others are doubling down on proven revenue-driving strategies—especially those that rely on...

Marketing in 2025 is about results, not just visibility. With rising ad costs, declining digital engagement, and growing data privacy restrictions, businesses are realizing that indirect marketing is becoming less effective. While digital ads and influencer campaigns still exist, the real winners in 2025 are those investing in direct, face-to-face marketing. At East Infinity, we...

The Super Bowl is the ultimate marketing spectacle—millions of viewers, high-energy commercials, and brands fighting for attention. Every year, companies spend $7 million or more for just 30 seconds of airtime, hoping that their ad will go viral and drive long-term brand recognition. But here’s the real question: does it actually work? While indirect marketing...

    Over the past few years, remote work became the norm for many businesses, offering flexibility and work-life balance to employees. However, recent trends show that many companies are now shifting back to on-site work, citing reasons such as better collaboration, stronger company culture, and improved productivity. Major corporations, including Google and Amazon, have...

Over the past few years, remote work has become the norm for many businesses, offering flexibility and work-life balance to employees. However, recent trends show that many companies are now shifting back to on-site work, citing reasons such as better collaboration, stronger company culture, and improved productivity. Major corporations, including Google and Amazon, have already...

In today’s ultra-competitive market, a strong brand is not just an advantage—it’s a necessity. Customers are overwhelmed with choices, and branding is what helps a business stand out, build trust, and create lasting loyalty. Without strong branding, even the best products or services can go unnoticed. For companies that outsource sales and marketing, branding is...

  The economic landscape in 2025 is uncertain, with inflation, market fluctuations, and shifting consumer spending habits making it harder for businesses to plan their finances. Companies are searching for strategies to maintain profitability while minimizing risk. Face-to-face sales offer a practical, results-driven approach that helps businesses stay financially flexible, improve cash flow, and gain...

Artificial Intelligence (AI) is rapidly transforming how businesses approach sales and marketing. From automating repetitive tasks to predicting customer behavior, AI-powered tools are making processes more efficient and data-driven. However, while AI enhances productivity, it cannot replace the critical role of human connection, trust, and relationship-building—especially in face-to-face sales. This article explores how AI is...

Success in sales isn’t just about closing deals; it’s about building momentum, keeping morale high, and fostering a winning mindset. One of the most powerful ways to keep a sales team engaged and motivated is by celebrating achievements—both big and small. Recognizing accomplishments not only boosts individual confidence but also strengthens team cohesion, reinforcing a...