Campaigns
Welcome to East Infinity
Our journey began in the dynamic city of Halifax in 2022. Nestled on the beautiful east coast of Canada, Halifax provided the perfect launching pad for our creative endeavours. Since our inception, we have been proud to work with one of the largest retail companies in Canada, which has fueled our growth and ambitions.
Expanding Horizons in 2024
In 2024, we began tapping into new markets, including New Brunswick, PEI, and Newfoundland. Our goal is to expand our reach throughout the entire east coast, bringing our expertise and innovative solutions to these vibrant regions.
One of our proudest achievements is our Diversity Campaign, an initiative that resonates deeply with our values. We believe in reflecting the rich tapestry of cultures that make up our nation, and this campaign has been a cornerstone in celebrating and promoting inclusivity in every campaign we undertake
Street Events
Street events provide an opportunity for direct engagement with potential customers. Brands can interact with their target audience on a personal level, and building relationships. Meeting potential customers face-to-face allows for a more personal connection. This human interaction can help build trust and credibility, which is often challenging to achieve through other marketing channels. Street events increase brand visibility in a physical and localized context. Compared to some other marketing channels, street events can be relatively cost-effective. Setting up a booth or an activation in a public space may require fewer resources than extensive advertising campaigns, making it an attractive option for businesses with budget constraints.
Pop-Up Events
Pop-up events are more cost-effective than establishing a permanent physical presence. Brands can significantly impact with a limited budget, making it an attractive option for established companies and startups. Pop-up events allow brands to engage with the local community. This engagement can foster positive relationships, build brand loyalty, and create a sense of community around the brand. Pop-up events can be set up in various locations, from traditional retail spaces to unconventional venues like parks or empty lots. This flexibility allows brands to reach specific target audiences in different environments.
Retail Events
Well-promoted retail events can attract a larger number of customers to the store. Events often lead to increased sales, especially if they include special promotions or exclusive offers. Retail events provide an opportunity for direct interaction with customers, fostering a sense of community and brand loyalty. Events generate buzz and attention, increasing overall brand visibility and awareness. Unique and well-executed retail events help differentiate a store from competitors, creating a distinctive brand image. Events can be used to collect customer data, feedback, and preferences, providing valuable insights for future marketing strategies.
